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Social media has offered amazing tools and apps that have revolutionized the lifestyle of people. Social networks always keep you connected with your friends, colleagues and family. Some creative apps have become very popular in recent times especially among the enthusiastic youth who create funny clips with the help of  TikTok. 

Tiktok is the greatest platform for creating short mobile videos. These videos contribute to inspire creativity and bring smiles on the faces of people even amid pandemic and lockdowns. The app has become very popular even in Pandemic and as some of the best informative and educational content went  Viral. 

 Tiktok is the subsidiary of  Grand Tech Startup  Byetdance -a leading  Chinese Startup with mushrooming growth. TikTok has always been expanding its reach worldwide due to its aggressive expansion programs. At present, Tiktok has offices in  Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Tiktok was founded in 2012 by Zhang Yiming. Video sharing is the most popular segment among youth and the company has tapped tremendous growth. The Company is also called douyin in China but its global version is called Tiktok. The continual growth empowered it to acquire its American rival app  musical.ly. The  Company has expanded its outreach globally. 

New Dimensions  i.e. Online Education

The covid-19 has affected the Education badly throughout the world and the online digital education has been getting ground. Most of the Schools, Colleges, Universities, Coaching centres and Academies have anchored to Online Education such as live lectures, quizzes, Presentations and Webinars. Tiktok has announced to enter the online  Education in India as some of the content uploaded on Tiktok related to Education and learning has become viral earning millions of views and generating great revenue prompting  Tiktok to enter the world of  Education. 

Tiktok has already interacted with content creators and firms in  India to Provide innovative  Learning material as all the educational institutions are closed for an indefinite period and  Tiktok finds it the perfect time to enter the world of Education. 

According to statistics that social Media app used by more than 200 million users every month in India and Tiktok will cover the range of  Science and Math related topics to help students learn from this service. 

 It has partnered with tech startups Vedanta,  Toppr,  Made Easy and Gradeup that will produce educational content for TikTok. It is also collaborating with social enterprises Josh Talks and the Nudge Foundation to mentor 5,000 people across India.

Continuing Growth  amid Pandemic

According to reports of Forbes and Bloomberg, Byetdance surpasses  Uber growth as it has become the top  Startup with value at $78 Billion. Byetdance is the parent company of Tiktok that runs various services. Byetdance has made  London as its strong base owing to trade war of the US with China in the aftermath of the Wuhan covid-19  outbreak. Trump Administration has imposed limitations on Chinese companies to pressurize China to accept US’ demands. Byetdance has attracted many professionals from Google, Yahoo, Microsoft and Apple to establish a strong hub at London to expand its outreach in Europe. 

Hiring than Firing amid Pandemic: A big surprise

It is really surprising that when the biggest companies and Franchises are constantly laying off their employees owing to prolonged lockdowns due to Covid-19, The Parent company of  Tiktok, the Byetdance has gone on a hiring spree and plans to recruit 10000 professionals in engineering, software and marketing fields that has stunned the world as even tech giants Google, Yahoo, Microsoft have laid off their staff and closed their offices over the covid-19 outbreak advising their employees to work from home.

“Hiring spree on the part of  Byetdance amid pandemic is a pleasant surprise for the entrepreneurs, Tech giants and Experts globally.  “

Increasing Visibility of Byetdance Globally

With the ambitious journey of growth and reaping the enormous benefits, the company has no more remained a secret for the world as its subsidiary  Tiktok has broken all the records of usability and popularity exploring new frontiers with successful footprint. The recent leap of Tiktok to launch its Education initiative in India will further its grip in the  Asian markets. 

Will the bubble burst or Sustain Market Shocks?

The Byetdance has established footprints in Asia and Europe building strong basis and marketing its services, it is estimated that it can sustain the jolts of pandemic and will retain its position as some reports regarding bubble reputation will fade away forever as the popularity graph of the company maintains upward trend and keeps going.

The majority of the world population is youth so if  Tiktok focuses on youth-related interests by adopting  AI practices, it has already achieved the milestone. 

The Tech experts argue that TikTok has foreseen opportunity amid pandemic when the entire markets have crashed, Offices, Business, schools, colleges have been closed and stock markets crashed, even in such circumstances, if a company keeps hiring that means it established its strong bases so the bubble is not going to burst likely in post-Covid-19 World provided that it adheres to its policies of customer retention, market intelligence and the most important Artificial intelligence to explore the interests of users and offering more relevant content.

 Besides profits, Tiktok pledged a huge amount for Vaccine development for  Africa under its Tiktok for Good endeavours. 

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